About Us

Claire Piché

Area Managing Partner, Operations

Claire Piché started her career over 15 years ago in the cemetery and funeral business as the receptionist at Beth David Memorial Gardens. Upon graduating with a degree in Urban and Regional Planning from Florida Atlantic University, she had plans to move on and utilize her degree, but NorthStar had a different path in mind and offered the position of General Manager over Beth David, followed 10 years later with an offer to be Area Managing Partner, Operations.

Claire developed a passion for the industry and welcomed the opportunity. When asked about her role, Claire said, “Being able to be that guiding light on a families dark day is a reward beyond comprehension and the relationships I build with the families we serve are irreplaceable.” Claire saves all the notes from families she has helped over the years and says, “It means the world when a family has come back weeks, months, or even years later just to say Hello!” It is a heartfelt reminder of the impact we make everyday.

As a Florida native, when she is not managing the day to day operations over four of NorthStar’s locations, she enjoys anything outdoors where the sun is shining. Architecture, art, the beach, boating, paddle boarding, new obsession of her Peloton, spending time with her family, friends and fur-babies, Chichi and Lola, are some of her downtime interests. Whenever she can, Claire loves to travel throughout the states and abroad. This career has taught her to stop and take life in and appreciate every moment because you never know what’s next and always remember to smile, because you never know who’s day you will change with one simple gesture.

Jonathan Duran

Regional Funeral Home Manager

Jonathan Duran was born in Bronx, New York, and raised in Central Florida. At the age of 18, he began his career in funeral service, where he provided compassionate care to families in the Central Florida area before relocating to South Florida in 2011 to attend mortuary school. That same year, he joined Levitt Weinstein Memorial Chapels.

Upon completing his internship and graduating from Miami Dade College in 2016, Jonathan worked as a Funeral Director for almost two years before accepting the position of Location Manager for Alexander Levitt Funerals & Cremations in 2019. Most recently as of July 2024, he brought his years of service to Palm Beach County where he serves as the Regional Funeral Home Manager for Beth Israel Memorial Chapel in Boynton and Delray. In his personal time, Jonathan enjoys being with his family, partner, and son

Gina Woods

Funeral Home Office Manager

As office manager at Beth Israel Memorial Chapel, Gina has many years of experience in the accounting and administrative field, and in customer service.

She manages administrative staff at two Beth Israel locations, as well as the Beth Israel pre-need office, overseeing all bookkeeping and administrative functions.

“I help serve families in a most diplomatic way during their most difficult time,” Gina says. “I enjoy training and working with my staff in order to serve our families the best way possible.”

Ed Rusnak

Community Outreach Coordinator

Ed is our community outreach coordinator and funeral director with over thirty-five years experience in the industry and has been associated with Beth Israel Memorial Chapels since 2010.

One of Ed's most cherished volunteer roles was with his faithful certified therapy dog, Luigi, visiting patients and their families at Hospice By The Sea in Boca Raton for five years. In addition to his volunteer work at the hospice, Ed also lends his time to The Jewish Association of Residential Care of Boca Raton, FL golf fundraiser and the pro golf tournament at Broken Sound in Boca Raton, FL.

Ed's commitment to the community extends to his involvement with Temple Beth Tikvah in Greenacres, FL, where he serves on the board. He also volunteers with Trustbridge Hospice and has held leadership positions within The Jewish Funeral Directors of America, including past president and current executive board member. Ed is currently a member of Temple Anshei Shalom of Delray Beach, FL.

Ed continues to be a pillar of support and service within the Jewish community, exemplifying the values of compassion, dedication, and generosity.

Mark Beyo

Areas Sales Director & Sales Manager

Mark has been in the cemetery and funeral industry for more than 29 years, with most of his time spent in management. During this time, he has personally consulted with more than 10,000 families, helping each of them make pre-need arrangements that were customized and personalized just for them.

As the District Sales Manager for Eternal Light, Mark uses his vast experience to ensure that every person’s end-of-life wishes are honored, and all families are served in a professional and caring way at prices they can afford.

“We pride ourselves on never not having helped a family due to costs,” Mark says. “We find a way to give every family a personalized and meaningful service within their price range. I love that I’m part of a caring and dedicated team that helps families through what may be the worst day of their life – even if it's just by being there to help them make extremely emotional decisions.”